FOR IMMEDIATE RELEASE
November 2009 |
Kat Spellman / Margo Spellman |
Seattle, WA (PRWEB) November 2, 2009 — Something contagious is in the air, and we're not talking about the flu. The good for your health Better Because movement is taking off, led by former bankers Ginny Hutchinson and Cathy Haffner.
A year ago the two pals, moms, and self proclaimed "rat racers", Ginny (age 49, Seattle) and Cathy (age 47, San Antonio) jumped ship from their Fortune 100 careers to launch Better Because where in just a few weeks over 4,000 folks have friended them on Facebook and sent in their smiles and stories from around the globe of what their life is "better because of" today. Kate's Paperie has snapped-up the duo's book,"Better Because of You" and Nordstrom will carry it for the holidays. Proceeds from book sales support "Room to Read", a non-profit that builds libraries for children in need in Asia and Africa.
In NYC, cosmetic genius Trish McEvoy just read their book and ordered 50 more to give to her friends. In Seattle, Union Bank Mortgage Consultant Aaron Tyler purchased 32 books for each of his co-workers and couldn't believe the response— just the cover put a smile on their faces.
Cathy who went from being a baby living in a bamboo hut in the Philippines, to rocking a Fortune 100 career, was driven to ditch it after seeing the terrifying impact of teen depression in her own daughter's life. Ginny, a CMO and mountain climber, was moved to tears by the Dalai Lama.
The duo's message? "In these tough times happiness may be tough to achieve, but all of us can do just a little bit better."
"Bombarded by depressing news on a daily basis about the economy, teen depression, and more, we're taking positive action," states Haffner. "We've been inspired by so many people who do small things each day to better enjoy life. Now, we're on a mission to propel a positive movement based on simple ways, like sharing a smile, to make life just a little bit better."
Priced under $25 and perfect for holiday gift giving, "Better Because of You" offers true life stories that provide the reader with "bite-sized" tips and inspirational quotes to make a big difference in their life. Hutchinson explains, "We're here to ignite an inspiring and fun groundswell that illustrates how just one individual can be an irresistible force for positive change."
In addition to the release of their book the company also is launching a line of Better Because merchandise, developing a film, and is in the planning stages of creating a television series examining commonalities between happy people the world around.
FOR IMMEDIATE RELEASE
August 17, 2009 |
Kat Spellman / Margo Spellman |
Seattle, WA - Decades of synergy and shared laughter have led to the launch of a new company from two close pals. On the very same day last October longtime friends Cathy Haffner (San Antonio) and Ginny Hutchinson (Seattle) threw in the towels, unbeknownst to one another, on each of their Fortune 100 executive careers. Ten months later these two moms, both on the cusp of 50, have created Better Because, the multimedia company on a mission to ignite a global movement to make life just a little bit better.
This month Haffner and Hutchinson, former executives of G.E. and Best Buy, have unleashed a brazenly buoyant online Smile Campaign to gather smiles from the world's 192 countries by year's end. Introduced on a grassroots level, the true ripple effect of happiness is evident by the fact that people have already sent in pictures from roadside at the Tour de France to ocean side at a wedding in Mexico.
"Bombarded by depressing news on a daily basis about the economy, teen depression, and more, we're taking positive action," states Haffner. "We've been inspired by so many people who do small things each day to better enjoy life. Now, we're on a mission to propel a positive movement based on simple ways, like sharing a smile, to make life just a little bit better."
The duo's new book, Better Because of You has just been published, offering true-to-life stories that provide the reader with "bite-sized" tips to make a big difference in their life. Hutchinson explains, "We're here to ignite an inspiring and fun groundswell that illustrates how just one individual can be an irresistible force for positive change."
In addition to the release this week of their book the company also is launching a line of Better Because merchandise, developing a film, and is in the planning stages of creating a television series examining commonalities between happy people the world around. Seven percent (7%) of the company's earnings will fund educational grants, the first donation having been made to the Massachusetts Institute of Technology (MIT) focusing on ethics and leadership.
